Calvin Klein has inked its first ever TV sponsorship deal with Sky.
Jun 19, 2019 OPINION: HBO's new drama Euphoria (screening on SoHo2, Sky Go and Neon in New Zealand) got the best publicity it could have asked for last week in the form of a Hollywood Reporter story that.
The deal with Sky Media has sought to raise the profile of the brand's fragrances, ‘Euphoria’ and ‘Eternity NOW’.
- Euphoria on Sky Atlantic: New drama shines a spotlight on the dark side of Generation Z - and it's sure to shock. HBO's latest hit drama has been branded a US successor to Skins.
- Euphoria is a hit American teen drama that aired on HBO in June 2019. After the globally popular, epic ‘Game of Thrones’, HBO created another masterpiece in Euphoria. The show becomes immensely popular amongst teens and youth. Its popularity can be judged by the fact that 5.5 million viewers watched its premiere.
- Guarda comodamente 'Euphoria' dal ricco catalogo Sky dove puoi trovare molti altri programmi TV e film di successo.
Targeting women between the ages of 25 and 44, the idents will be broadcast throughout all US drama on Sky Living during key shows such as Grey’s Anatomy, Madam Secretary and Elementary.
It will run until July 2016 and also be activated across Sky’s online platform, Sky Go and Sky On Demand.
![Euphoria sky go tv Euphoria sky go tv](/uploads/1/3/4/7/134745350/312779084.jpg)
Calvin Klein Fragrances is owned by French beauty company Coty. The activity coincides as the fashion division of the company – owned by PHV – rolled out a global campaign which has seen it experiment with Tinder and ‘sexting’ adverts.
Euphoria Sky God
The ads features pictures of couples overlaid with ‘real-life’ text conversations which cover everything from nude pictures to cheating on a partner ad will soon appear on Tinder.
Earlier this year, The Drum caught up with Calvin Klein chief marketing officer Melissa Goldie where she spoke about the brand's 'four truths; dance with controversy, leverage tension, seek simplicity and embrace the culture”. Read the interview here.
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